This course equips trainees with skills and knowledge to produce digital content for social media platforms. At the end of the course, trainees will be able to develop and implement effective content campaigns, as well as craft strategic marketing plans to connect audiences through social media and videos.
Module 1: Content Marketing
On completion of this module, trainees should be able to develop, create, and execute effective content campaigns to reach and engage their target audience.
Module 2: Social Media Campaign Advertisement 1
On completion of this module, trainees should be able to apply the right mix of platforms to engage target audience and achieve marketing objectives.
Module 3: Social Media Campaign Advertisement 2
On completion of this module, trainees should be able to plan and propose comprehensive social media strategy, evaluate and determine the most effective activities and content types across different platforms, and create social media assets for advertising.
Module 4: Video Advertisement 1
On completion of this module, trainees should be able to connect and engage with the brand’s target audience effectively, by applying the principles of video storytelling and storyboarding.
| | Course Fee (before GST) |
| Full Fee | $7,480 |
| Singapore Citizens or PR | $2,244 |
| Singapore Citizens 40 years old and above | $748 |
| Singapore Citizens with greater needs* | $374 |
*Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of following eligibility criteria:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities
Fee for this course can be paid using SkillsFuture Credits.
Please visit https://www.skillsfuture.gov.sg/careertransition for more information.
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