Digital Marketing in Tourism

Tourism is a major industry and contributor to the Singapore economy. It is therefore essential to understand tourists and how to cater to their needs. The advent of digital platforms have visibly transformed the way marketers operate and tailor services according to tourists’ profiles. At the end of this elective module, you will be able to propose a leisure programme for visitors, prepare digital promotional materials and use digital marketing to promote the programme planned.

Related ITE Course: Nitec in Travel and Tourism Services, Higher Nitec in Leisure & Travel Operations

At the end of the module, students will be able to:

  • Propose a leisure programme based on the visitors' needs
  • Use of digital marketing services to promote the leisure programme